The Male Gaze

In 1975 a feminist named Laura Mulvey published an essay entitled  “Visual Pleasure and Narrative Cinema”  - in it she states that it looks at women as being mere objects and nothing else. This is because a majority of things are aimed at heterosexual men and so to incite them to a product they use women, because sex sells. This however was in the 70s and since then things have changed slightly and now it can be used both ways, using the men to attract women to a product.  This was originally just based on films but is now used throughout other medias such as adverts, fine art and television. The woman in the advertistment becomes what is being sold rather than just premoting it, men look at it and like what they see, then women look at it and think if they use that product they too will look like that and think that the image they see is what a man wants, so becomes this normally false image of a women.


Here is a comic strip with some dinosaurs to clear things up.