Thursday 7 October 2010

Case Study: Kick Ass

Kick Ass was directed by Matthew Vaughn who also co-produced it with Brad Pitt. It was released in the UK on 26 March 2010 and 16 April in North America.Filming took place in several places but mainly in Toronto, Ontario, Canada, and various locations in the UK, including Elstree Studios.
The film made a final gross of $48,071,303 in the U.Sand $47,960,570 outside of the U.S, so was a massive hit worldwide! It has also been said that they have the green-light to go ahead and make a sequel of it.

The film was set as an 15 when released at the cinemas and on DVD, so that is the age it is targeted at. I think people into their 30's may also like it, but I can't see many parents wanting to que up to see it, as it is quite disturbing and upsetting in parts of it so they may not want to see it or for their children to either. I think that it should in fact be set as an 18 because it uses obscure language throughout and also features a sex scene in it. Looking at the whole film I think it's more aimed at males, most the characters are male and it is quite violent. However, I think it is a great film, one of the best I have seen, so it can still apply to females.
It seems a bit of a cult classic at first, it was an acquired taste but then people starting recommending it to others and it all took off and millions of people have seen it world wide and love it!
Many people thought it was too harsh and out-there though so it put people off and many even complained about the disturbing scenes featured in it.
On IMDB it has a high rating of 8.1/10 and has had over 90,000 votes.
One user comment has said "It's Superbad meets Kill Bill." which I think is quite a good description of the film and most of the 500+ reviews all give it nearly 10/10 stars!

However some people are not as impressed, one person says "I cannot believe the undeserved high rating of this film, by way of balance I must therefore award it a 1.
The storyline starts out promising enough as a lighthearted comedy but it quickly runs out of steam and it becomes apparent it actually has nothing new to say."

So as you can see, it's not to everyones taste.

New technology has increased the intensity of this film by using computer animation to give it a more cartoon feel in places as the film was based on a comic, lots of CGI shots, Red Mist had a very cool and gadgetry car and Kick Ass also promotes many huge companies, such as Apple (an iPhone was used), myspace.com (Kick Ass and co had a website with myspace) and youtube was also featured in the film.Throughout the film it features many different camera shots, a lot of them are long shots because there are a lot of establishing shots and action shots of explosions etc, so a long shot is the best for this so you can see the explosion in all its glory. Hit Girl also has a POV experience in the film, she is wearing night vision goggles and you see from her perspective as she pans around the room looking for villans (this looks and feels slightly like you are in a computer game).

1 comment:

  1. Well done, Holly. Your use of statistics and evaluation in terms of data are excellent. Please ensure you follow all the guidelines (sections IV and V are missing). Try to avoid generalisations about age, and focus on interest areas instead. One of the lead characters is female - do you think she provides a role model for women or not? You could have analysed this under section V, representation.

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