1. Issues raised by media ownership in contemporary media.
The issues with media ownership are that there is no competition - this leads to slow innovation and higher prices. Also it is very commercially driven and mainly applies to big corporations and advertisements; not the public.
2. The importance of cross media convergence and synergy in production, distribution and marketing.
Cross media convergence and synergy is very important because it helps publicize the product. Such as Shaun of the Dead - a film and they also sold the soundtrack for it so the audience supports the film by buying it and producing more money for Working Title Films and Universal Studios.
Convergence is important because it enables a product to become more accessible for all the public; such as Microsoft's Xbox 360, not only is it a games console, but a DVD player and an internet modem - good for all the family.
3. The technologies that have come out in recent years.
Technologies that have come out in recent years are smart phones such as Androids, Blackberrys and Apples iPhone. These enable people to do a wide range of things such as stream clips from Youtube, news and sporting clips, music, watch movies and much more.
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