Web 2.0

Web 2.0 is the 'second coming' of the internet, it is what it was originally intended for - to be used socially and it allows people to interact with others and put their own opinions out there. Facebook, myspace and Youtube are some of the biggest social networking sites in the world, and it is possible for anyone with access to internet to join these sites. 

The advantages of Web 2.0 is that everyone has a chance to voice their thoughts and information can be quickly distributed around the world. Sites such as Digg enable readers to either 'dig' something if they like it, or 'bury' something if they do not which gives the owner of the site more of an idea what the public likes. Many sites have been bought up by powerful companies to make more money, such as Youtube has been bought by Google now.

However the disadvantages are that anybody can post things on the internet and make up rumours, on sites like Wikipedia things can be altered by anyone, they have moderators but sometimes things slip through. There is also a huge struggle with copyright, because any one can upload things such as music and films, people can upload them for free and do as they want for them. But since Youtube got bought up by Google moderators have buckled down and are taking more control by getting rid of many copies of songs. 

How does the Skins promo trailer create representation of young people?

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Explain, using specific examples, how the expansion of digital media has been an improvement for audiences.

Digital media has been a huge improvement for audiences over the last decade by the way in which people watch things and even where! Before you could only watch films and shows on TV or at the cinema, how you can watch pretty much anything on a laptop or even a games console now, and a plus of this is that it's more portable and you can watch it anywhere there is an internet connection. Smart phones, such as iPhones, Blackberrys and Androids  are also a huge technological advance as you can watch films etc on these also.

Since the early 2000s videos have been wiped out and DVD's took their place, they provide a much better and clearer image and sound, then to progress from these blu-ray discs have been released which take the experience to a whole new level. Watching films at home is now just as good as going to the cinema to see something. As well as films, there is a new way of viewing things on the TV with services such as freeview, Sky and Virgin Media. Sky and Virgin enable you to pause live TV, record things so you can watch it later and even record a whole series so you never have to miss an episode.

Now because more people can watch films there have been a lot more genres and sub-genres created to please the audience, a lot of viewers now are watching and enjoying cult films more than the big blockbusters of Hollywood. 'Paranormal Activity' was a massive hit world wide and it took very little money to make it. Whereas high budget films with well known actors such as Johnny Depp and Angelina Jolie in'Frank' was a big flop and got many bad reviews.